…well, not really, but this week we pit two titles from Disney against the slate of titles coming out in December for Netflix.

@oneperfectshot had a tweet this week that said Netflix’s marketing was mediocre to which Ted responded with this tweet.

My broad strokes on the theatrical vs Netflix marketing theory.

1 - the energy needed to motivate movie goers to the theater is greater than speaking it into your voice remote from your sofa

2 - Great marketing can skew KPIs, masking quality level & grading the marketing push pic.twitter.com/TwvD0ud1pd
— Trailer Junkies Podcast (@TJunkiesPodcast) November 27, 2018

So Ted’s theory is that with such low friction into the space all Netflix has to do is merely present the offerings. Anything close to traditional marketing may serve the individual creative lead for a project but it does not serve the intention of Netflix to gather data on what people want to watch on their own.

Netflix #NewToNetflix #NetflixOriginals SUBSCRIBE: http://bit.ly/29qBUt7 About Netflix: Netflix is the world's leading internet entertainment service with 130 million memberships in over 190 countries enjoying TV series, documentaries and feature films across a wide variety of genres and languages. Members can watch as much as they want, anytime, anywhere, on any internet-connected screen.

Netflix | Video dropped 11.20.2018 | Releases the whole month of December 2018

Disney's ARTEMIS FOWL releases in U.S. theaters on August 9, 2019! Directed by Kenneth Branagh and based on the beloved book by Eoin Colfer, ARTEMIS FOWL follows 12-year-old genius Artemis Fowl, a descendant of a long line of criminal masterminds, as he finds himself in a battle of strength and cunning against a powerful, hidden race of fairies who may be behind his father's disappearance.

Artemis Fowl | Walt Disney Studios | Teaser dropped 11.27.2018 | Release date 08.09.2019

Disney's The Lion King opens in theatres July 19, 2019. From Disney Live Action, director Jon Favreau's all-new "The Lion King" journeys to the African savanna where a future king must overcome betrayal and tragedy to assume his rightful place on Pride Rock.

The Lion King (2019) | Walt Disney Studios | Teaser dropped 11.22.2018 | Release date 07.19.2019

And just for comparison here’s a side-by-side of the both Lion King trailers.

Let's compare the new Lion King Official Teaser Trailer (2019) with the Classic 1994 Disney's Lion King What do you think ? Does the first Lion King remake trailer replicates the original opening ?